Southwest Airlines Flies Into ‘New Era,’ Evolving Storied Brand
In announcing significant changes to Southwest’s traditional model, CEO Bob Jordan pointed to the evolving preferences of new generations.
Credit: Mario Tama/Getty Images
Over the decades, Southwest Airlines has disciplined the industry, inciting change with its unique model and cost structure. Now, the carrier is responding to external pressures with changes of its own, announcing some of the most significant shifts since its founding. The Dallas-based carrier will...
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