JetBlue Airways is doubling down on the premium experience, creating its first airport lounges and expanding its onboard offerings in the coming year.
Credit: JetBlue Airways
"Premium” has been the buzzword for U.S. airlines of all sizes in 2024. To take advantage of consumer appetites for upgraded experiences, carriers are making investments—and in some cases, substantial strategic shifts—to steer into better profitability during these post-COVID-19 years. But a swing...
U.S. Airlines Increase Investments In Premium Products is available to both Aviation Week & Space Technology and AWIN subscribers.
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