Aviation is a strategic priority for Tourism Australia in hitting its wider tourism aims of growing overnight visitor expenditure. Phillipa Harrison, the organisation’s acting managing director, outlines the key international markets being targeted as well as why Adelaide is hosting World Routes 2019.
Key markets in the Asia Pacific region are helping to drive growth for Brisbane and the city is eyeing new international connections to China, Japan and India when Routes Asia 2018 lands in March.
The landmark partnership continues a recent relaxation of rights between the two countries and is expected to lead to an immediate growth in flights between the two countries, including many new routes from China’s emerging second and third tier cities into Australia.
Following the announcement that World Routes 2019 will take place in Adelaide, Australia, hosted by South Australian Tourism Commission, Tourism Australia and Adelaide Airport, Routesonline takes a closer look at its aviation sector.
The capital city of South Australia has been named as the host of the World Routes forum in 2019. Hosting the event gives the city the opportunity to not only boost air connectivity, but to show thousands of delegates what they have to offer potential visitors.
The award comes after exciting news last week, that Brisbane will host the prominent Routes Asia conference in 2018. The conference will see more than 1,000 airline, airport and tourism delegates from 100 countries gather in the Queensland capital for Asia’s leading aviation route development forum.
On the eve of this year’s Routes Asia air service development forum it was revealed in Australia that the 2018 event will take place in Brisbane. The news was announced as delegates were arriving in Manila, Philippines for this year’s event. The 2017 Routes Asia will take place in Okinawa, Japan.
Alan Joyce, Chief Executive Officer, Qantas has highlighted in a article has written in the Business Section of the Herald Times this week that while there’s no doubt that the switch from construction to production in the resources sector, and the big drop in commodity prices, represents a major shift for Australia's economy, he believes it provides a great opportunity for its tourism industry.
To understand first-hand how Australia aligns their tourism and aviation strategies and specifically Tourism Australia’s involvement with the route development aviation community, Routesonline spoke to Tim Jones, Tourism Australia’s General Manager Asian Markets and Strategic Partnerships, before he left for Durban to learn more about its strategy and the role World Routes plays in helping it achieve its goals.
The three-times-weekly link will be operated with Air Canada’s ultra modern Boeing 787-8 Dreamliner, and the new service will cut travel time between the two cities by five hours.
Brussels Airport were announced as the overall winner of the World Routes Awards 2014 which were formally announced this evening during the spectacular Chicago Networking Evening which took place at the Field Museum of Natural History.
