Find out how the route development community is using social media to engage with their customers
Attend the FREE social media sessions given by key industry experts at World Routes. These presentations from the leaders in this field are free to attend for all World Routes delegates, and will give you an insight, together with first hand accounts from airlines and airports, into how it can work for you.
Speakers include:
Shashank Nigam, CEO of SimpliFlying who will be discussing how airlines and airports can best use social media for crisis management purposes,
Christi McNeill, Emerging Media Strategy Specialist from Southwest Airlines who manages the most successful airline social media programme in the world;
Dr Matthew McDougall, CEO of Sinotech Group, who will help attendees to unravel the challenges of social media in China.
Our speakers will be exploring the passenger traffic development side of air route development and will be discussing the role and importance of social media in this area.
Other notable speakers include:
Mark Scourse from 3sixty who will explain how social media can be used in Route Development;
Justin Meyer from Kansas City Airport who can explain whether social media replaces traditional marketing methods for smaller airports;
Julian Carr from bmibaby will be discussing the benefits and pitfalls of having a social media strategy;
Bernard Lavelle from London City Airport on how they are using social media in their route development strategies.
All these sessions and more are available FREE to all registered delegates.
THERE IS STILL TIME TO Secure your place today – Please pre-book the sessions you are interested in now so your seat in the theatre can be reserved.
Send your name & briefings you would like to attend to:[email protected].
The full schedule can be found online here.
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