ROUTES EUROPE: Routes Airport Marketing Awards - Final Week to Cast Your Vote!

Airlines from within Europe have been voting in the third regional heat of the 2012 Routes Airport Marketing Awards.

Winners of the awards, which recognise the marketing performance of airports within Europe, will be announced during the Routes Europe Networking Evening which will be held on Monday 21stMay at the event in Tallinn.

Airlines are being asked to consider the efficient use of marketing activities by an airport over the last 12 months when deciding who to nominate. The airport’s market research activities, marketing communications, business case presentations and joint communication campaigns with third parties should all be taken into account when voting in these highly regarded awards.

Budapest Airport was named as the overall winner for the Europe region at last year’s Routes Europe event in Cagliari, Sardinia. Speaking at the time, Director of Aviation at Budapest Airport, Kam Jandu said: “These awards represent the combined efforts of the entire Commercial team at Budapest Airport, who in the last two years have really made a quantum leap in putting Budapest Airport Airline Development and Marketing at the forefront of airline route development. It is especially gratifying to have our achievements acknowledged by industry experts and other key influencers.”

The winner from the region will automatically be shortlisted for the World Routes Marketing Awards meaning that the airport does not need votes from outside the region to be shortlisted for the World Awards giving them the chance to win a globally recognised industry award, no matter their size or region.

Already shortlisted for the World Routes Marketing Awards is Dallas/Fort Worth International Airport, overall winner for the Americas and Darwin International Airport who were crowned overall winner for the Asia region last week in Chengdu.

Vote now and play an important role in deciding which airport wins one of these widely sought after accolades. Airports should actively campaign their airline customers to ensure that they are voting for them in the Routes Airport Marketing Awards –Europe.

Simply click here and log in to your Routesonline profile to nominate (in priority order) up to five airports in your network within Europe, irrespective of their size, or send your nominations directly to Susan Willis. Voting will remain open until Friday 4th May 2012 and shortlisted airports will be announced shortly after this deadline.