JetSMART CEO: ULCC Failures In Colombia ‘Opened The Window’ For New Entrant
JetSMART CEO Estuardo Ortiz on stage at Routes Americas 2024 in Bogotá.
Credit: Ocean Driven Media
BOGOTA—JetSMART CEO Estuardo Ortiz said he thought the ULCC would expand to the Colombian domestic market “later in the game,” but saw a post-pandemic opportunity to enter a market in which two ULCCs failed in 2023. JetSMART Colombia—the third spinoff South American subsidiary of the Indigo Partners...
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