Air New Zealand has announced it will paint more of its aircraft in an ‘All Black’ livery to mark its ongoing sponsorship agreement with New Zealand Rugby Union. The extension of its existing agreement for a further four years, until 2015, was announced on the eve of this year’s Rugby World Cup Final, which saw New Zealand defeat France to win the tournament for the first time since the inaugural event in 1987. The arrangement maintains the airline’s status as official sponsor of the All Blacks, a position and extends its relationship to 20 years.
Air New Zealand already operates a single Airbus A320 in a special ‘Crazy About Rugby’ black livery but has confirmed a second example will be delivered at the end of this month in a similar scheme. An additional three Beech 1900D turboprops of regional partner Eagle Air will be painted early next year, but the biggest paint job is being saved for Air New Zealand’s fifth and final Boeing 777-300ER aircraft which is due for delivery in January 2012.
“New Zealand Rugby, the All Blacks and our national carrier share a distinctly Kiwi identity and pride, as well as sharing a drive for excellence and determination to be the best. We’re excited to be on board with Air New Zealand for the next four years,” said Steve Tew, Chief Executive Officer, New Zealand Rugby Union.
As part of the deal the Air New Zealand logo will continue to take pride of place on the All Blacks training jersey and the airline will also be the lead partner on the All Blacks end of year tour. The deal also includes support for the ITM cup and the New Zealand Sevens teams.
Related Content
