Southwest Opts To Use Connectivity To Jumpstart Off-Peak Load Factors

southwest takeoff
Credit: Southwest Airlines
Southwest Airlines plans to increase connectivity in its network later this year to help lift load factors in off-peak periods as it worked to maximize pricing in an unpredictable first quarter (Q1). The company’s load factor in Q1 2025 fell 4.4 points year-over-year to nearly 74%, and Southwest COO...
Lori Ranson

Lori covers North American and Latin airlines for Aviation Week and is also a Senior Analyst for CAPA - Centre for Aviation.

Subscription Required

 

Southwest Opts To Use Connectivity To Jumpstart Off-Peak Load Factors is published in Aviation Daily, an Aviation Week Intelligence Network (AWIN) Market Briefing and is included with your AWIN membership.

Already a member of AWIN or subscribe to Aviation Daily through your company? Login with your existing email and password

Not a member?  Learn how to access the market intelligence and data you need to stay abreast of what's happening in the air transport community.