Southwest Expands Distribution In Pursuit Of New Passengers

Southwest Airlines
Credit: Southwest Airlines
Working to broaden its customer base and improve revenues, Southwest Airlines has added Expedia Group to a growing list of distribution channels. Expedia now becomes “the first major online travel agency to offer Southwest Airlines flights” it said in announcing the partnership on Feb. 26. The...
Christine Boynton

Christine Boynton is a Senior Editor covering air transport in the Americas for Aviation Week Network.

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