Delta Air Lines Begins AI Pricing Experiments

Delta check in
Credit: Justin Sullivan / Getty Images
Delta Air Lines has begun experimenting with using artificial intelligence (AI) for its pricing. The experiments, started in the last month, are part of Delta’s overall investments in digital technology—an area the airline sees as having “tremendous” potential both financially and operationally. “We...
Christine Boynton

Christine Boynton is a Senior Editor covering air transport in the Americas for Aviation Week Network.

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