Daily Memo: A Surging ITA And A Resurgent Alitalia Brand

ITA Airways A350-900
Credit: Joe Pries
Fans of the Alitalia logo, whose stylized red-and-green dates to the 1960s, will be pleased with the latest announcement from the defunct Italian carrier’s successor, ITA Airways. The brand is coming back. ITA chairman Antonino Turicchi made the announcement Sept. 27 as the carrier unveiled first...
Helen Massy-Beresford

Based in Paris, Helen Massy-Beresford covers European and Middle Eastern airlines, the European Commission’s air transport policy and the air cargo industry for Aviation Week & Space Technology and Aviation Daily.

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